“They are both extremely talented broadcasters and communicators,” she said. “They have brought a fresh new sound to breakfast along with a whole lot of new listeners. There is absolutely no way we would want to lose their skills.
“This balance between existing and new audiences will be a focus for us in the new year. That doesn’t take away from the exceptional job Sami and Jacinta have done building their show since early 2018 and we will give both plenty of opportunity to use their skills in the future. They are very much part of the ABC Radio Melbourne family.”
Sami and Jacinta replaced Red Symons in early 2018. By the middle of that year, the pair’s 5.30am to 7.45am timeslot attracted just 7 per cent of Melbourne’s radio market – less than half of what Symons achieved during his final radio survey. The figure represented ABC Radio Melbourne’s smallest breakfast share since at least 1975.
The duo have since clawed-back audience share, but have never achieved a share of 10 percentage points or higher during their specific timeslot. Red Symons’ audience share never fell below 10 percentage points during his last four years on air.