Industrial designer Dina Amin takes discarded consumer products apart to see exactly what makes them tick. The hobby also exposes just how many resources and materials consumers throw away. A new stop-motion animation titled “What’s Inside” is a supercut of Amin’s breakdowns of familiar items, each splayed in perfect grids of plastic, metal, and rubber.
The exploding electronics featured in the animation are a blowdryer, a stereo cassette recorder, a point-and-shoot camera, and an old cellphone. Dropped by an invisible hand, each item becomes a schematic of itself as it hits the table. Screws, wires, and miscellaneous components are neatly and instantly sorted into piles on the empty surface. The pieces then reassemble to form the finished product.
“On Fridays I pick a random product, I disassemble it, examine it and make a stop motion story with its parts,” Amin shares on her website. Of the deeper theme of the work, the designer writes that “we consume too many things to the point that we forgot the amount of work that was put into bringing even the tiniest pieces of things! We rarely see what’s inside each product thus treat it as one whole part; not as a plastic cover, with buttons, vibrator motor, mic and so on. This makes it easier to throw things away, one thing goes to waste, and not many.”
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